Cory McCartney: Here's where the Bradford, McCoy, Tebow trio ranks in Heisman lore

[Dasher]

For months, the Heisman hype machine has churned. Athletic departments have debated how best to sell their school's hope for landing the stiff-arm statue. Posters? DVDs? Neck ties? Retro ViewMasters? Maybe a mammoth poster in Times Square? Whatever direction they go, the excitement sets in long before fans take their seats for season openers in sun-drenched stadiums, from Eugene to Tallahassee, Chestnut Hill to Pasadena.




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