While TV viewership is down in general for the NBA, that hasn’t been a problem locally according to Nielsen’s annual Year in Sports Media Report. Outside of Oklahoma City, no other NBA market has a larger percentage of fans who attended games, watched on television or listened via radio over the past 12 months than San Antonio at 60 percent.
The top five, via Deadspin:
1. Oklahoma City, 64 percent
2. San Antonio, 60 percent
3. Miami, 53 percent
4. Dallas, 46 percent
5. Chicago, 45 percent
Other interesting tidbits from the study:
* Viewership of the Finals increased by five percent.
* Five of the top 10 most Tweeted sporing events were NBA games, with only the Super Bowl drawing more attention than Games 6 and 7 of the Finals.
* Almost half (45 percent) of the NBA’s viewership is under the age of 35.
Link to article: San Antonio Spurs News, Scores, Stats & Analysis – Spurs Nation » San Antonio among NBA’s top local fan bases
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