NBA's "Noche Latina" Needs Major Overhaul
Written by Jose Grijalva
Friday, 01 March 2013 07:04
The NBA started this traditional during the 2006-2007 season.
The NBA has celebrated its the Latin heritage with its version of "Noche Latina" since it was launched during the 2006-2007 season. The league highlights its marketing campaign by focusing on the teams who are in a large Hispanic market, which includes Texas' own San Antonio Spurs in the mix. This season the campaign takes place on March 2, 2013.
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