Express-News style master Michael Quintanilla and I panned the Spurs’ new alternative uniforms. In hindsight, that might have been a mistake.
Not that the criticism is unfounded. It’s just that how they look, with no identification and the off-set logo sitting on top of an ocean of gray, might not be nearly as important as how they function.
So asserts the Houston Chronicle’s Jonathan Feigen, who put to print — or pixel, as it were — what many were thinking when they recognized that a piece of advertising be easily inserted without a team or city name cluttering things up. Indeed, from his standpoint it’s not a matter of if but when the NBA takes the step that professional leagues around the world made decades ago:
It is coming. Book it.
As shocking as corporate logos on an NBA jersey might seem, it’s even more shocking that North American professional leagues, who have absolutely no peer when it comes to maximizing profits, haven’t done so already.
Manchester United recently signed a seven-year deal with Chevrolet that will pay 25 million pounds per. Granted, the Red Devils are an international brand, arguably the most popular professional team in the world. But it’s an indication of what kind of money American pro teams are leaving money on the table.
But if Feigen is correct, and these new togs truly are a taste of things to come, that cash won’t be left unclaimed for very much longer.
You can't be late until you show up.
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