Originally Posted by tuncaboylu
Yes non-physical papers have a cost, you're right. But you should eleminate writer's wage, because they're already paying them for writing in physical paper. Bandwidth costs, storage devices and mainteneance costs something, but i don't think that they're too much in U.S.A. They're even cheap in Turkey, I don't think that the papers are paying too much money to them.
And I think I couldn't explain what I mean in web advertisment. I'm meaning the advertisment which the site wins money independent of visitor clicks. For example they can put a Honda or Mitsubishi banner between the main news pages; I'm pretty sure that the companies pays good money for that kind of advertisments. (They're paying in Turkey)
They had 2 options:
- You can limit the visitor count of your website by charging fee to your readers.
- You can try to increase visitor count enormously and so the companies comes to you to give advertisement. If 300.000 people visits Express news site every day, I can't imagine how many companies would apply for advertisement.
They choosed the first one. It's their choice, but they will not lost money but will lost tones of visitors.
Props, first of all, on describing your point thoroughly and intelligently.
I don't think you can eliminate the cost of the writer's wage because while, yes, they're still writing for the print paper, the income from the print paper is diminishing. Newspaper sales are sinking while staff salaries are staying constant, so it's not as simple as solely looking at the extra costs from online news: it's also about looking at the lost revenue from the drop in magazine sales.
I see what you mean with web advertisements, but I can tell you it's still not the case. A buddy of mine runs one of the net's largest video game forums, and they can barely pay bandwidth costs and the salaries for the site's two
dedicated employees. Granted, the bandwidth demands for that site are 100x the demands for a site like MySA.com, but MySA.com has on-staff writers and such that can't be discounted for the reasons above. I, personally, worked in web advertising for four years, and while it was profitable at the beginning, it's tanked.