[SRNewsBot]

The machinery is fully cranked. Cameras are aimed, stories are in process (including one in Sports Illustrated), video packages have been assembled. In just over two months, the 2010 Winter Olympic Games will unfold in Vancouver and one U.S. skier will play the role of Michael Phelps, the athlete who can win multiple gold medals over the course of the Games, while delivering eyeballs to televisions and page views to Web sites. One athlete will be charged with monetizing the Olympic entertainment enterprise.




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