More than likely it's staged, you can't take these situations seriously. How exactly was Kanye allowed on stage, and grabbed the mic so "swiftly"? MTV obviously set up the situation by not controlling or keeping tabs on Kanye, or better yet allowing the actions to occur in the first place.
Now, OMG we're all shocked about what happened on a 3rd rate awards show. Last time I saw, record companies don't market how many VMAs an artist wins, so this award is a joke to begin with.